Horsemen and horsewomen are no strangers to risk. Our non-horsemen friends and acquaintances are timid if not fear struck when around the horses we work with every day. The thought of climbing on or even leading a horse is equivalent to making an intentional parachute jump out of a perfectly good airplane. Why do it?
For horsemen, risk acceptance around horses is a given. We manage our risk of injury, but don't avoid it.
What fascinates me about horsemen is their reluctance to try new things in their businesses by experimenting with changes in traditional models of operation. How can such seasoned risk takers be so timid themselves about trying something new?
Take some risk by instituting change in your business. If it works, yahoo for you!
If it doesn’t, dust yourself off and get back on with another try; you’ve been bucked off many times before.


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