www.SponsorBarn.com went live last week providing a much needed service to help horse related and other popular brands connect easily through the sponsorbarn site.
Manufacturers and service providers searching for the right professional horsemen and horsewomen to represent their brands in the competition arenas, in the clinician's round pen and everywhere horse enthusiasts are, now have an alternative to having a person or department responsible for coordinating sponsorship.
SponsorBarn makes it easy for horsemen and sponsors to meet electronically and create relationships.
Mike Schwiebert of SponsorBarn told me that sponsorships can be simple and easy to put together. A sponsored professional horsemen may agree to wear his or her sponsor's logo on a patch sewn to clothing in exchange for product discounts. Not every sponsorship has to be a million dollar deal.
This is an excellent idea for promoting products directly to the market. Yes, you can criticize the idea for being too much like NASCAR drivers' suits, crass and commercial, but personal product promotion is nothing new.
You are already personally promoting products for free unless you cut the patches off your Levis' or black- out the the Nike swoosh off your apparel.
I put my own profile up, too. I'm looking for sponsorship to present a multi city tour of business workshops for professional horsemen. Considering the cost of travel, lodging and time away from home for professional horsemen, I can achieve my goal of helping 10,000 professional horsemen become profitable horsemen in the next ten years by travelling to them. Promoting quality products and services along the way is no problem for me if it helps me reach my goal.
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