Don't Look Back

Lessons for Professional Horsemen From A Soap Salesman

Tuesday Morning Gallop   A 47 second read for your success

 

Memo   5:30 A.M. Eastern     Tue.,November 24,2009 Tuesdays are busy days.  They're action days. Days we want to get things done in business.  Forty seven seconds of motivational thought follows below. Read it now, not later.     A Message From Elbert I once worked in an office on Elbert's Campus and later spent the night in the house he built just outside of the village of East Aurora, NY. Suitably impressed with his buildings and house, I didn't understand and fully appreciate Elbert, however, until I read his short book, "A Message to Garcia", much later in my life.   Of course I'm writing about contrarian Elbert Hubbard, a former soap salesman with a vision that created the very successful arts and crafts movement known as Roycroft.   Described as part Bohemian, part cowboy, Hubbard may have been the original hippie in 1900.  Featured in a PBS special last night on U.S. television, Hubbard, a horseman, championed the preservation of art and the handwork of talented craftsmen in the shadow of the modern industrial revolution's mass produced goods at the turn of the twentieth century.   In a similar fashion one hundred years later, professionals working with horses every day preserve the art and culture of horses in the shadow of the technology revolution. If you could talk with Elbert today about the business of horses, I suspect he'd be quick to remind you that you're selling an emotional product and experience, not a case of soap.   Elbert had a lot to say.  Three of my favorites:   "The best preparation for good work tomorrow is to do good work today."   "The greatest mistake you can make in life is continually fearing that you'll make one."   "The line between failure and success is so fine that we scarcely know when we pass it: so fine that we are often on the line and do not know it." Now, get your boots on and go to work!       Here's A Software Program That Is Helping Horsemen Save Time and Make a Better Profit.   You'll want both eyes wide open when you get your personal guided tour of this outstanding horse business management software. Online via your computer and your phone from the comfort of your office.  Click here for more details (716) 434-5371 or click here to e-mail Make it a great day!   Doug Emerson Profitable Horseman Doug@ProfitableHorseman.com

Low Cost High Impact Tips for A Brighter Business Image

Profitable Horseman Newsletter    November 20, 2009

Low Cost-High Impact Tips For A Brighter Business Image Our tractor mounted grader blade gets used for many jobs around the farm including: arena leveler, snow pusher and a substitute bulldozer.  It performs very well at the first two jobs.  As for dozer work, let's just say it's a good thing for me there is no Society for the Prevention of Machine Abuse. It's not intended for use as heavy earth moving equipment and my over confidence in its structural strength has sent it to the repair wizard several times. After the most recent repair, I treated the well used blade to a fresh coat of paint. The result was Wow! The old blade looked better than ever and once again rusty, tired iron looked very close to factory fresh. It got me thinking about the magic of a paint job.  The effort only took about thirty minutes from start to finish and the paint was already on the garage shelf waiting to be put in service.  The project was Low labor cost, low material cost, high result. It's the equation all business owners search for. You may want to give your business an end of year paint job.  I don't mean literally paint everything, I mean do things that improve appearance and business image.  You can freshen up the first impression of your business just like my rusty grader blade and its new coat of paint.   Here are some ideas for you to consider: Put a Welcome sign outside and inside your barn Restock your business card supply Add an exterior light to dark parking areas Invest in hose racks Fill the pot holes in the driveway Clean out the truck and horse trailer Change your daily uniform to look like a pro all the time, every day Buy extra brooms for compulsive sweepers to help keep the aisle neat Set a deadline for completion of stall cleaning each day Post candid photos of your customers and their horses on a bulletin board Put clocks in strategic places to encourage timeliness Schedule a cobweb removal blitz hour Invest in a few more water bucket scrubbing brushes Keep the wheelbarrow tires filled with air and the axles oiled Get the dust under control in the indoor Hand write appreciation notes on your invoices Hang a whiteboard and write a daily inspirational quote Oil those squeaky hinges, barn door tracks and sticky snaps Clean the indoor arena viewing area glass Number or name the paddocks and pastures Paint the lavatory Clean out ditches and get the water moving away from pastures and buildings   You get the idea.    Low cost, high impact, lasting impression.   Just like a fresh paint job.   What can you freshen up with your business today? . Others Have Said  "Do what you can, with what you have, with where you are."--Theodore Roosevelt   "The profit on a good action is to have done it"--Seneca   "It's a small world, but I wouldn't want to have to paint it."-- Stephen Wright   Have Voice, Will Travel. I attended an energetic New York National Speakers Assn. seminar on presentation techniques last week in Rochester. I learned how swords, fire and boomerangs hold audience attention without stabbing, burning or hitting anyone. I'd like your help with my goal of helping 10,000 horsemen in the next ten years become profitable horsemen.  I'm looking for public speaking opportunities to associations, groups, councils and businesses to tell the story about success in the horse business.   Please contact me about your group's event, the subject and the possibilities.  E-mail me here or call me (716) 434-5371.  Equine Genie Horse Management Software Offers   Holiday Season Discount Is 2010 the year you are going to get your bookkeeping and horse management records in electronic form for instant access?  Get your equineGenie horse management software package before Christmas for 10% Off the List Price. You already know to be profitable in the horse business, you need to focus your time on generating revenue and making sound business decisions with timely information. I'm now working with Bob Valentine, creator of equineGenie software to get the word out about this powerful management tool unlike any other software on the market for horsemen. It's a complete financial and horse management program. equineGenie is the first of several equine management products that will get horse business people away from their computers and into their businesses assisting them in doing:  the right things at the right time for the right reasons  equineGenie helps you manage your time  conserve your cash, and  improve the bottom line as you grow your business.  Nothing falls through the cracks when equineGenie is your Assistant Manager, Personal Assistant and Financial Analyst.  For more info. click here. E-mail me here: doug@ProfitableHorseman.com And we'll get you scheduled for a live webinar demonstration of the software and specific tips for your business on how you can put it into action immediately for a more profitable business. Back At The Barn My part of the world has been enjoying a beautiful fall weather pattern with plenty of sunshine and mild temperatures.  As we approach the U.S. Thanksgiving holiday, I'm reminded that being thankful for warm days and dry feet is just as important as being thankful for greater abundances in my life. Even if you're not in the U.S. on November 26, be thankful and reflect for a moment for the good things that have come into your life.   Happy Thanksgiving! I help professional horsemen and horsewomen struggling with the business half of the horse business.  Not enough time, not enough money or not enough of the right people working for you? Is your horse boarding business unprofitable? Contact me to see if I can help.  Until next time,   Doug Doug Emerson Profitable Horseman Quick Links   More Profitable Horseman Newsletters-click here Follow me on twitter here

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Horse Management Software

Ostriches On Problem Solving You know what ostriches do when they have a problem, right?   You're already picturing an ostrich with its head buried in the sand, aren't you?  It is known as the Ostrich Solution- if I can't see it, it can't hurt me. If you don't know, at this moment, your sales through the end of October, your expenses through the same period and how much is owed to you and how much you owe others, you're applying the Ostrich Solution to your business and life.    Which is silly, isn't it?    As a child, you tried closing your eyes countless times to make something go away.  And it worked, until you had to open your eyes.   If you're suffering from O.S., the next time your head is up, create a system for keeping your records and finances up to date.  The system can be your own self built spreadsheet or purchased professional accounting and record keeping software. Do it by the end of the week.  If you struggle with the process of data collection and entry, hire it done.  You don't change the oil in the truck do you?   By the way, the four hundred pound ostrich doesn't bury its head in the sand.  It's another myth just like you can't make money in the horse business. Here's A Software Program That Is Helping Horsemen Save Time and Make a Better Profit.   You'll want both eyes wide open when you get your personal guided tour of this outstanding horse business management software. Online via your computer and your phone from the comfort of your office.  (716) 434-5371 or click here to e-mail

Make it a great day!

Sport Horse Magazine Offers Electronic FlipBook Version

Anna Goebel's Sport Horse MarketPlace magazine is in an easy view FlipBook version now.

You can see it here or paste this url in your browser:  http://www.sporthorsemarketplace.com/index.php/flipbook-oct09.

Anna still mails out 20,000 printed copies but, the FlipBook version is the future for a lot of magazines and a good solution for rising printing costs as well as postage. And don't forget the environmental benefit.

Have a look at it.