Your website and marketing messages talk about excellent horse care, outstanding customer service and certified instructors.
Yawn, you bore me.
What I want to know is what are the three things you’re really good at?
Things like: Maintaining good health of horses that are hard keepers requiring extra care, Polishing the show ring presence of serious riders for them to be in the ribbons every time or Helping riders fearful of injury feel more confident in the saddle.
Come on, if you don’t toot your own horn, who will?