Made You Look

Big Ass Fans

As summer approaches, I'm a fan of fans not big asses. (neither four or two legged varieties)

The branding of Big Ass Fans is a terrific example of creativity with a (yawn) boring product.  Fans are fans except for Big Ass fans.  The website has some appropriate flash to get the fan point across.

In the agricultural industry, when you need to move some air you need to moooove some air.  No need to buy a wimpy city fan, you need a Big Ass fan to create a hurricane of air.

You've got to love what this company has done creating raving fans for their fans. Have a look at the site.

Boarding the You-Boat

I've been reading Robert Middleton, the marketing expert, and he has been making a good point about copy writing for your target audience.  Yes, it's nothing you haven't read or heard before, but if you are like me, you tend to ignore the basic human question of What's In It For Me (WIIFM ) ?

Robert has got me thinking about writing about You the reader more often and less about Me.  You aren't interested in how I help You, only what the benefits and results are for You. 

Results and benefits, results and benefits, results and benefits.

You only think about you and that's Terrific!