Post cards are powerful and low cost marketing tools. At a Farm Bureau board meeting last night, I was handed this post card marketing piece by Lisa Tucker of Field and Fork Network. The collage on the front is an enticing visual and the copy on the back of the card concisely tells the story.
Is a low cost color postcard the visual marketing piece you need to promote lesson programs and summer camps or even horses for sale?
Great idea. I've been doing this personally for several years. If you think about it you can put just about anything on a postcard. From individual horse sale flyers to custom designed postcards to mail out to customers. I happen to recommend gotprint.com (and I'm not paid to do so) for awesome prices if you can use at least 500. For smaller quantities you can sometimes even get a handful printed for free!
Posted by: April | May 21, 2012 at 06:08 PM
Thanks for the tip on gotprint.com!
Posted by: doug emerson | May 21, 2012 at 10:29 PM
I too use postcards to promote my equine photography! Such a great tool which can have the basic relevant information to sell what you have to offer! Far better than business cards!
Posted by: Robert Alexander @ Wakefield West Yorkshire Equine Photographer | August 01, 2012 at 10:15 AM